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Digital Ad Certificate

Up-skill yourself and advance your career with a full scholarship for Digital Ad Certificate, an online program made by global experts. Learn strategy and how to create and execute campaigns on the world’s most prominent social media platforms.
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We offer programs through full scholarships
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Official certification from Aleph
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Why get certified with Aleph?
Whether you’re building your career or your business, getting certified in digital advertising with Aleph is a great way to get ahead and stay ahead in the industry. Learn digital strategy, measurement and optimization, content creation and how to run successful campaigns on X, Snapchat, LinkedIn, Meta, TikTok and more.
What Will You Learn?
1Module One
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Introduction
How We Will Work
Get all the information you need to be prepared for the program. Learn how to work through the content.
Global Context of Digital Advertising
Learn the most important statistics in the digital marketing world, get familiar with audiences, and much more.
Introduction to Digital Marketing
Learn the basics of digital marketing and performance advertising, how to get started, and how campaigns are built.
2Module Two
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Digital Marketing Performance
Audience
Understand the importance of knowing your target, learn how to create a proper profile, and develop a buyer persona to drive accuracy in your marketing campaigns.
Brand Personality
Understand the significance of having a creative, original, and unique brand image. Learn how to create a concept that makes your brand stand out from the competition.
Landing Pages
Take a deeper look into the technical aspects of developing a solid campaign. Learn the role of websites and landing pages in marketing campaigns.
Social Media Networks
Get an in-depth look at social networks (Twitter, Snapchat, Meta, TikTok, LinkedIn, and Facebook) and how to run a marketing campaign on each platform.
Performance Basics
Learn digital marketing campaign structure and optimization, and how to segment and create the right ads for each audience.
3Module Three
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Reports and Professional Skills
Data Analysis
Learn how to collect information about your campaign, get the results you need, and generate a complete report for you to analyze and make strong decisions moving forward.
Professional Development
Get familiar with the role of a media buyer, and look into additional educational options to pursue after finishing this program. Create your profile on LinkedIn.
Who this program is for
If you’re interested in learning the fundamentals of digital marketing and paid digital media on platforms like X, Snapchat, LinkedIn, Meta and more - this program was made for you.
You’ll need access to:
-A desktop or mobile phone
- Stable internet connection
-You must be 16 or older.
Registration process
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1-5
Enroll and confirm your email address, or log in to Digital Ad Expert if you’ve already created an account.
Complete the introductory pre-work in ~1 hour. This foundation prepares you to dive into the Digital Ad Certificate program with confidence. Learn the differences between digital and traditional marketing Get an overview of the various social media platforms covered in the program
Take the assessment and aim for a minimum score of 60% - don’t worry, you can retake the assessment as many times as needed to get a qualifying score and access the program.
Upon successful completion of the assessment, you can begin your self-paced learning experience.
The program will be activated in your learning platform. Start now and progress towards your official certification!
Enroll or log in
Complete the pre-work
Take the assessment
Choose your format
Start the program

Frequent questions

How can I access to this course?

To access this course, simply enroll, and you will receive a full scholarship for students. Along with the official certificate. The scholarships are given by Aleph Group, Inc, a digital marketing company that exclusively represents some of the biggest ad platforms in over 130 countries. We are committed to training and certifying aspiring digital marketers around the world, and helping them get connected in one of the world’s fastest-growing industries.

What is the program format?

Start learning at your own pace, with on-demand access.

How does the self-paced format work?

The self-paced format is 100% online and on-demand. You have the ability to learn on your own time. We recommend you dedicate 3-4 hours per week to the program to complete the training in a timely manner. You have access to the content through a platform where you can learn at your own pace. After completing each module, there are review quizzes, and at the end there is a final assessment that leads to the official certification.

Are there any prerequisites that I need to be admitted?

Students must complete the free introductory pre-work, found on our learning platform, and take the assessment in order to start the program. Take the assessment and aim for a minimum score of 60% - don’t worry, you can retake the assessment as many times as needed to get a qualifying score to access the program.

How many hours is the program?

The program has an estimated duration of 40-90 hours.

What does the program curriculum include?

The curriculum includes the fundamentals needed to understand and manage digital advertising channels and campaigns, like: Global context of digital advertising, Introduction to digital marketing, Audience, Brand personality, Landing pages, Introduction to the main social media platforms, Introduction to performance, Digital advertising on platforms, Data analysis, and Professional development.

What materials will I need for the program?

All you need is a desktop or laptop computer and a reliable internet connection.

Who is the program for?

The program is designed and available for individuals aged 16 and above who want to deepen their understanding of digital marketing fundamentals and explore paid digital media on platforms such as X, Snapchat, LinkedIn, and others.

Do I need any prior experience?

You do not need any prior knowledge or experience to complete this program.

In what language is the program taught?

This program is offered in the following languages: Spanish and English. We look forward to providing the program in more languages in the future.

Will I get a certificate from this program?

Yes, you will get a shareable certificate provided by Aleph that you can add to your LinkedIn profile. Aleph represents top tech companies such as Meta, Twitter, Google, Snapchat, Spotify, TikTok and 40+ others, in over 130 countries.

Why is a certification by Aleph valuable?

Aleph Group, Inc is one of the biggest marketing companies in the world of digital advertising. It is known for building connections between digital media leaders and the brands that depend on them, in more than 130 countries across the globe. At the end of the program, you will be granted a certification, and your profile will be presented to our marketing database

What will I need to do to complete the program and earn the certification?

completion of all reading checks and integrative activities, with a pass on the final assessment.

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