Yes. This program is free from start to finish, with no additional charges in between. This includes 3 months of live sessions or the self-paced learning format, along with the official certificate. The costs are covered by Aleph Group, Inc, a digital marketing company that exclusively represents some of the biggest ad platforms in over 130 countries. We are committed to training and certifying aspiring digital marketers around the world, and helping them get connected in one of the world’s fastest-growing industries.
The program offers 2 learning formats: Live, via Zoom and self-paced.
The live format is 100% online, featuring both live sessions and on-demand content. Classes take place twice per week over the course of 3 months. A coach moderates the class, while students work in virtual groups of 4-6 people through Zoom. We work with an innovative algorithm that maximizes collaboration so everybody in the program gets to know each other. The live sessions follow our collaborative learning methodology and allow people to make networking connections and find support throughout the program. We also offer a platform where students can access on-demand content. Upon completing each module, there are review quizzes with a final assessment that leads to the official certification.
The self-paced format is 100% online and on-demand. You have the ability to learn on your own time. We recommend you dedicate 3-4 hours per week to the program to complete the training in a timely manner. You have access to the content through a platform where you can learn at your own pace. After completing each module, there are review quizzes, and at the end there is a final assessment that leads to the official certification.
We know your time is precious. Live learning is a great way to meet people and create a new network of global digital ad professionals, and we will continue to offer it. Still, it’s important that we give our students the flexibility to learn at their own pace and start anytime. If you have the ability to commit to live learning, and you have access to a desktop and internet, the collaboration and community is a wonderful value. If you can’t make live sessions work in your schedule, and you prefer to access the program on your phone, the self-paced format is a great fit for you.
Students must complete the free introductory pre-work, found on our learning platform, and take the assessment in order to start the program. Take the assessment and aim for a minimum score of 60% - don’t worry, you can retake the assessment as many times as needed to get a qualifying score to access the program.
The program has an estimated duration of 40-90 hours.
The curriculum includes the fundamentals needed to understand and manage digital advertising channels and campaigns, like: Global context of digital advertising, Introduction to digital marketing, Audience, Brand personality, Landing pages, Introduction to the main social media platforms, Introduction to performance, Digital advertising on platforms, Data analysis, and Professional development.
All you need is a desktop or laptop computer and a reliable internet connection. For live learning, we recommend using a desktop for the best experience.
The live learning format is available to anyone over the age of 18; the self-paced format is open to anyone over the age of 16. The program is for people who are interested in learning more about the fundamentals of digital marketing and paid digital media on social media platforms like Twitter, Meta, Snapchat, LinkedIn, and more.
You do not need any prior knowledge or experience to complete this program.
This program is offered in the following languages: Spanish and English. We look forward to providing the program in more languages in the future.
Yes, you will get a shareable certificate provided by Aleph that you can add to your LinkedIn profile. Aleph represents top tech companies such as Meta, Twitter, Google, Snapchat, Spotify, TikTok and 40+ others, in over 130 countries.
Aleph Group, Inc is one of the biggest marketing companies in the world of digital advertising. It is known for building connections between digital media leaders and the brands that depend on them, in more than 130 countries across the globe. We help advertisers maximize their investment through a teamwork-based learning methodology. At the end of the program, you will be granted a certification, and your profile will be presented to our marketing database
For live: Minimum attendance of 75% for in-person sessions (up to 7 absences allowed), completion of all reading checks and integrative activities, with a pass on the final test. For self-paced: completion of all reading checks and integrative activities, with a pass on the final assessment.