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Vistara launch its campaign “Unbelievably Good” on Twitter

India



Communicating the benefits of flying Premium Economy.



Challenge

Communicating the benefits of flying Premium Economy.

Solution

Httpool India helped on the first content led integration with brand on Twitter in the country. Based on campaings from other markets, Httpool team assisted the client with innovative communication ideas. Indian Travel Influencers – Rocky & Mayur (Foodies and travel show co-hosts) were onboarded for the campaign wherein they acted in the brand videos and tweeted out each brand video through their handle to create awareness.

Results

+10.3M

Impressions


+4.4M

Video views


Key to Success

  1. 1

    VIDEO AD FORMATS

    Choosing video Ad formats activated greater impact and engagement.

  2. 2

    INFLUENCERS

    Influencers helped leveraging the keymessage of the campaign.

  3. 3

    CONTENT

    Twitter best practices were applied. The campaign concept and messaging were decided on what works best on the platform considering video length, relevant hashtags and branded emojis.

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