Six Flags Mexico amusement park chose to run a campaign combining an influencer and a video ad on Twitch to reach young audiences.
To promote the new Wonder Woman Coaster through an innovative and engaging dynamic.
Ad Formats: Influencer Program + Video Cross Screen
INFLUENCER PROGRAM FORMAT
Influencer @arigameplays invited three players to join her for a visit to Six Flags Mexico and test the new Wonder Woman Coaster.
Three streams were planned: the first one explained the rules of the contest #asixflagsmexicoconari; the second one announced the winners; and the third one showed Ari’s day at the park with the winners, live.
VIDEO CROSS SCREEN FORMAT
This format was used to promote the last stream staring @arigameplays and the winners at the park.
Key to Success
INFLUENCER PROGRAM FORMAT + VIDEO FORMAT SYNERGY
The brand had a higher impact and engagement among Twitch users compared to a campaign relying only on traditional ad formats use.
LIVE CONTENT DYNAMICS
Viewers were involved in the dynamic. As a result, not only was there a direct interaction between them and the influencer but also with other members of the community.
BEYOND GAMING EXPERIENCE
Twitch is a comprehensive entertainment platform. Its users aren’t just videogames fans, they also enjoy other forms of entertainment as music, showbiz and sports.