Siemens, a leader company in technology, once again publicizes its technical learning services offering two training programs: Sitrain and Siemens Cerca.
Siemens is a global leader in sustainable engineering for different industries. Siemens increases its clients’ productivity, flexibility and efficiency with integrated hardware and software technologies and complete solutions for specific applications.
The goal, during the campaign duration, was to:
- Promote Strain, its product for vocational training. Among others, this program offers training in automation, drive systems, electrical installations, and energy control and distribution.
- Promote Siemens Cerca Web, its free online training platform. It offers a variety of informative lectures focusing on its family of industrial products.
Siemens ran a publicity campaign on LinkedIn for both training programs, Sitrain and Siemens Cerca Web.
The formats chosen for the communication strategy were Standard Display Ads and the exclusive Spotlight, the latter improves CTR and engagement when compared with traditional display banners. In both formats they used images sized 300×250.
Increase access to Sitrain website
Increase access to Siemens Cerca Web Program site
New users of Siemens Cerca Web
Key to Success
CHOICE OF INNOVATIVE AD FORMAT
Thanks to the use of Spotlight the CTR was 9 times higher than average traditional display ads.
TARGET AUDIENCE REACH
LinkedIn’s segmentation tools allowed Siemens to deliver the message to its intended target audience.
“Thanks to its aesthetics and concept, LinkedIn allow us to reach the specific target audience that we, at Siemens, intend. It is a precise and direct option for reaching potential clients since we are looking for professionals within a professional network.”
Online Marketing Promotion – Siemens