Siemens wanted to increase reach in Switzerland to professionals and executives from specific industries.
Increase Siemens reach in Switzerland to professionals and executives from specific industries. In order to generate registrations for the tech events where the client was participating as a sponsor: Swiss Bau, Ineltec, and Sicherheit.
The main KPI was to generate 3.5K InMails to executives from tech industries. The campaign had a benchmark of 40% open rate, and 1.5% click rate.
Using a segmentation approach and also taking advantage of LinkedIn’s media formats (InMail and Display Banners), the client reached the correct audience and generated interest on the events they were promoting.
To reach the correct audience, we segmented the reach based on the following industries of interest:
- Construction Building Materials
- Machinery Industrial
- Mechanical Engineering
- Real Estate Architecture
- Planning Civil Engineering Facilities Services
Key to Success
BEST UTILIZATION OF CHANNELS
The client capitalized the platform’s advantages with a correct segmentation approach and a relevant message which surpassed the impact expected.
The utilization of different ad formats was crucial in order to comply with the different campaign objectives.