Scholarship MBA/MSC campaign.
The client wants to promote a scholarship for MBA and MSc programs.
Ad Format: Sponsored InMail
To do so, the client target group was bachelor students in Austria. The campaign was focused on students in their last year of studies or people who recently graduated without work experience.
Click to open rate
Cost per send
Key to Success
Set up a sophisticated targeting tool for the required Audience on LinkedIn.
Adjusting the communication assets according to the results of testing different visuals/copy variations and optimizing it in real time.
Client was extremely satisﬁed with the results of the campaign and is willing to extend further activities on LinkedIn.