They achieve brand awareness through a pioneer creative campaign in Poland.
Mars wanted to build brand awareness through a pioneer creative campaign called “You’re Not You When You’re Hungry” in Poland.
Httpool advised on relying on a platform that allowed reaching the audience at the exact moment people are hungry. Spotify was the perfect ﬁt. Due to Spotify’s streaming intelligence, it´s known that when people get hungry, they act differently. And when this happens, they listen to different music, too. Also, music would create a special and unique context for the campaign.
Users 15-30 years of age, pop and hip-hop listeners.
- Ad Page
- Video Sponsored Session for mobile users.
- Disruptive Homepage Takeover, an animated banner with CTA that drives visitors to the Ad Page and Video Ads.
- Branded Proﬁle and Playlist including songs of the artists that participated on the rap battle.
Key to Success
WOW EFFECT ON THE MARKET
Snickers was the ﬁrst brand to run a Rap Battle on Spotify.
Spotify’s streaming intelligence that provide unique insights about people behavior, based on their musical preferences.
Ampliﬁcation of the campaign message through playlist social media sharing.