Kit Kat Chile impacted FIFA Mobile and The Sims Mobile players by positioning the message “Have a Break”.
To reach consumers in an innovative way by positioning the message “Have a Break” and to create direct brand association with it.
Ad Formats: EA^2
To add extra value to the players’ gaming experience Kit Kat opted for a format that would reward them for watching their ads in the platform. The brand’s message targeted FIFA Mobile and The Sims Mobile players: the rewards were extra stamina (energy for playing the matches) for the former and simoleons (in-game currency) for the latter.
The Sims Mobile
Key to Success
TO GIVE A REWARD UPON VIDEO COMPLETION
By using a format based on rewards the campaign was very successful among players, achieving a high level of attention and engagement.
APPROPRIATE CONTEXT FOR MESSAGE DELIVERY
Choosing EA platform and the FIFA Mobile and The Sims Mobile games allowed Kit Kat to deliver a perfectly timed relevant message to the target audience.
Thanks to EA, Kit Kat was able to reach the target audience in an atypical way and it contributed to generate an unprecedented engagement.
The brand adapted the creatives to the platform and games leveraging the reward feature to generate higher empathy with users, captivating the audience in a direct and innovative way.