Omen chose Twitch, the world largest live entertainment platform, to run its launching campaign.
To promote the new Omen Desktop 880 computer.
Ad Formats: Influencer Program + Video
For the Influencer Program format, @Alfalta90Gaming y @MYM_Alkapone, Twitch’s exclusive stars, tested the performance of the new Omen Desktop 880 on live streaming with the purpose of promoting the computer to the audience. Additionally, they challenged each other in their social media profiles and built great expectations among their followers.
On the other hand, the Video format was used to broadcast an ad the moment viewers join the streaming of Fortnite videogame. The video was well-received by the audience and reached a VCR higher than 80%.
Reach on social networks
Key to Success
Twitch’s most popular gamers delivered the brand’s message sharing the advantages of the new product with the whole audience.
CHOICE OF PLATFORM
The platform allowed to promote the new computer within a genuine environment.
TARGET AUDIENCE REACH
The campaign impacted on the millennial audience during the streaming and generated interest in the content.
CAMPAIGN VIRALIZING ON SOCIAL NETWORKS
The influencers promoted the online streaming on their own social networks profiles and invited their followers to join.