KitKat wanted to grow it’s Spotify community with the message “Have a Music Break, Have a KitKat”.
Kit Kat wanted to drive a younger audience between 15 and 25 years of age, to their playlist called KITKAT NAHLAS with the following message: “Have a music break, have a Kit Kat”.
The campaign’s main goal was to grow Kit Kat’s Spotify community by growing the number of “KITKAT NAHLAS ” playlist followers.
Kit Kat used the following ad formats to promote its playlist:
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- Mobile Overlay