Messenger
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Alessa Chatbot Messenger Campaign

Bulgaria



Alessa wanted to launch its new fashion collection and boost sales, reach new audiences and ultimately increase market share.



Challenge

Alessa wanted to launch its new fashion collection and boost sales, reach new audiences and ultimately increase market share. Launch of a new collection is a crucial moment for the brand. The main objective of the campaign was to increase the number of automated chat-bot subscribers and maximize ROAS.

Today, Alessa has more than 60,000 customers who eagerly await every new launch, and the pressure is there for the brand to delight them once again and overdeliver. Alessa is considered by many to be the Bulgarian premium fashion leader – with over 1.5 million likes on Facebook, a Forbes cover, a record of 5436 products sold in 24 hours and over 62,000 happy clients, including some of the most up-to-date actresses, singers and models in the country.

Solution

While broad audience was targeted to attract new buyers based on interest geography and demographics, extensive targeting using custom audiences and lookalikes helped gain record-breaking resutls.

Messenger ads combined with Dynamic ads enriched communication and allowed direct purchase initiation via the chatbot solution. To make a better use of data and tailor the targeted user profile, custom audience strategy was implemented to increase chat bot subscription.

Dynamic ads combined with account simplification further impacted the increase in results.

Results

27.642

Active Messenger bot subscribers


42,6X

Return on ad spend


18x

Higher ROAS than previous campaign


Testimonials

"The Httpool team advised us how to simplify our account and consolidate our campaigns to harness the power of Facebook's tools. We've seen a big increase in our ROAS - reaching a 42.6x ROAS for our fashion collection launch. Now we're also able to scale much more profitably and increase our daily budgets up to three times."

Mimi Nenkova
Co-founder / Fashion Designer

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