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Webinar: IMS Virtual Talks invites LinkedIn | All-Weather Marketing


During this session, Jon Lombardo will share empirical evidence that makes the case for more balanced marketing and why brand building matters even more in tough times. Additionally, we will walk you through the “5 principles of growth in marketing” necessary to get your company back to growth: (1) Invest in share of voice; (2) Balance brand and activation; (3) Expand your customer base; (4) Maximize mental availability; and (5) Harness the power of creativity.