#IMSImmersion2020 | Day 1
Twitter has been a highly relevant platform at a global level during the pandemic. Most of the important changes in life, habits, customs, beliefs and new realities of people were reflected on Twitter. This allows advertisers to detect these cultural changes to find new bridges, new conversations, new causes to address together. Twitter has been a light for advertisers to understand the new normal habits through public conversation.
Martin Jaramillo – Head Brand Strategy Twitter
María Laura Peró – Twitter Partner Manager en IMS