#IMSImmersion2020 | Day 1
In just a few weeks, the finance industry has experienced a disruption that completely changed the norm in financial services. Digital Finance 2.0 has been accelerated more than ever in recent times, changing the way in which financial institutions do business. Are these new ways here to stay? What are the benefits that this acceleration brings in the short, medium and long term? Join us and discover how financial industry marketers prepare for the challenges that are coming.
Martín Bellocq – Gte MKT Ualá
Adriana Arismendi – Bancolombia VP de Mercadeo
Eduardo Pooley – CMO en Banco BCI