Coca Cola wanted to reach the youngest age groups in Argentina: generation Z (13-17) and Millennials (1824) by having a strong presence during the May 25th festivities, a date of great importance in Argentina.
Coca Cola took advantage of the Snap Ads and Snapchat Geofilters formats to release a national ad campaign during May 25th. The Geofilter ran nationwide, allowing Coca Cola to communicate with their target audience in a new way. The exclusivity of the format allowed Coca Cola to own the conversation with Argentinian Snapchatters during May 25th.
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