LEARN

Digital Ad Degree

Learn about the fundamentals of digital marketing, and how to create effective digital advertisements.
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Live and On-demand Content
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Free Course with Limited Spaces
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3 Months of Intensive Training
Educate Certify Connect
Educating, certifying, and connecting the next 50,000 digital advertising professionals in over 90 countries.
Digital marketing is the best tool for connecting brands with potential customers, and one of the most precise ways to reach target audiences. In this course you will enhance your knowledge of marketing and become a certified paid media expert.
What Will You Learn?
1Month One
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Introduction
How We Will Work
All the information you need to be prepared for this course, understand how we will work through the content, and the dynamic of group activities and methodology used.
Global Context of Digital Advertising
Learn the most important statistics from the digital marketing world, become familiar with audiences, and much more.
Introduction to Digital Marketing
Learn the basics of digital marketing and performance advertising, such as how to get started and how campaigns are structured.
2Month Two
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Digital Marketing Performance
Audience
Understand the importance of knowing your target, learn how to create a proper profile, and develop a buyer persona for more accuracy in your marketing campaigns.
Brand Personality
Understand the significance of having a creative, original, and unique brand image. How to create a concept that will make your brand stand out from the competition.
Landing Page
A deeper look into the technical aspects of developing a solid campaign, such as the role of web sites and landing pages in marketing campaigns.
Social Media Networks
An in-depth look at social networks (Twitter, Snapchat, TikTok, LinkedIn, and Facebook) and how to run a marketing campaign on each platform.
Performance Basics
A closer look at digital marketing campaign structure and optimization, how to segment audiences, and create the right ads for each one.
3Month Three
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Reports and Professional Skills
Data Analysis
How to collect information about your campaign, get the results that you need, and generate a complete report that will help you analyze them and make good decisions moving forward.
Professional Development
Become familiar with the role of a media buyer, and look into options to pursue after finishing this course. Create your profile on LinkedIn.
Course modality
Duration
3 months (12 weeks)
Time Commitment
Live sessions:
4 hours a week (Two 2-hour classes)

Online content:
3 hours per week
Group sessions
Twice a week. Each cohort will be assigned a day and time. For information on available schedules, see the “important dates” section.
Collaborative Learning
Students will work in groups
Digital Accreditation
Ad Degree from Aleph + Badges from our partner platforms
100% Free
Limited spaces available
Who This Course Is For
Check the “important dates” section for information about cohorts based on country of residence
People over 18 with access to an electronic device (desktop or laptop), internet connection, and the downloaded Zoom application version 5.2 or higher and who live in the countries selected by Aleph.
Registration process
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1-5
Log in to Digital Ad Expert
Complete the introductory PreWork course. This will take about 5 to 7 hours
Complete the final exam included in the PreWork course. Students will be admitted based on their scores and completion times.
Once your final exam has been submitted, we will analyze the results and let you know if you have been admitted into the program.
Log in to your first day of class.
Log in
Pre-Work
Examination
Invitation
First Day of Class

Important dates

Cohort 1
Starts October 10th 2022
Kazakhstan, Uzbekistan, Kyrgyzstan
Countries
Monday and Wednesday
Live Sessions
From 6PM to 8PM (GMT+5)
Class hours
Cohort 2
Starts October 11th 2022
Morocco, South Africa, Egypt, Kenya
Countries
Twice a week
Live Sessions
Two hours per class
Class hours
Cohort 3
Starts October 11th 2022
Nigeria & Ghana
Countries
Twice a week
Live Sessions
Two hours per class
Class hours
Cohort 4
Starts October 17th 2022
Italy, Albania, Macedonia, Kosovo & Serbia
Countries
Twice a week
Live Sessions
Two hours per class
Class hours
Cohort 5
Starts October 24th 2022
Bosnia & Herzegobina, Croatia, Slovenia & Montenegro
Countries
Twice a week
Live Sessions
Two hours per class
Class hours

Frequent questions

What is the course format?

This course is 100% online, with both on-demand and synchronous meetings. Live sessions will use a cooperation-based learning system. On-demand content will be offered on our learning platform, where, in addition to the course content, students will be asked to complete knowledge checks to review the material.

Are there any prerequisites or exams that I need to take to be admitted?

Students must complete our free PreWork course, found on our learning platform, and take the final exam in order to complete their program application.

How many hours is the program?

The program includes about 84 hours of coursework and classes over a period of 12 weeks.

What materials will I need for the program?

In order to participate in the program, you must have access to a desktop or laptop computer, and a stable internet connection.

Who is the program for?

This program is for anyone over the age of 18 who is interested in learning more about the fundamentals of digital marketing and paid digital media on social media platforms like Twitter, Snapchat, LinkedIn, and more.

Do I need any prior experience?

You do not need any prior knowledge in order to complete this program.

Why is a certification by Aleph valuable?

Aleph Group, Inc is one of the biggest marketing companies in the world of digital advertising. It is known for building connections between digital media leaders and the brands that depend on them, in more than 90 countries across the globe. We help advertisers maximize their investment through a teamwork-based learning methodology. At the end of the course, you will be granted a certification, and your profile will be presented to our marketing database.

How does the teamwork learning methodology work?

Students will work in virtual groups of 4-6 people through Zoom, every time we meet for a live lesson. We work with an innovative algorithm that ensures that groups are formed in a way that maximizes cooperation among peers, and makes sure that everybody in the course gets to know each other.

In what language is the program taught?

This program is offered in the following languages: Spanish and English. We look forward to providing the program in more languages in the future.

What certifications will I earn through this course?

The course offers a certification titled Digital Ad Degree by Aleph. Additionally, students will complete learning paths to receive official platform badges on several social media platforms.

What happens if I do not get admitted the first time I apply? Can I re-apply?

We will be offering a variety of cohorts for students to choose from. . If you are not admitted on your first application attempt, you will be able to re-apply for another cohort. We will notify you when new cohorts become available.

What will I need to do to complete the program and earn the certification?

To earn the certification, students will need to attend at least 90% of their synchronous meetings, and make sure that they turn in all of the necessary assignments for their on-demand classes with a score of 85% or more.

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