Aleph

PreWork Digital Ad Degree

Complete this introductory course to apply for the Digital Ad Degree.
Once you finish it, you will be informed how to proceed to your certification and become one of the new 50.000 professionals in Digital Marketing.

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Course Content

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INSTRUCTIONS

How to complete the PreWork?

TWITTER

Introduction to Twitter

Why Twitter? 4 Topics | 1 Quiz

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Why do people use Twitter?

Twitter Audience

Why should brands be on Twitter?

Knowledge Check

When Twitter? 3 Topics | 2 Quizzes

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Launch Something New

Connect With What´s Happening

Knowledge Check – When Twitter? 1

Knowledge Check – When Twitter? 2

Ad Formats in Twitter 3 Topics | 1 Quiz

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Knowledge Check

SNAPCHAT

Introduction to Snapchat

Why Snapchat? 4 Topics | 1 Quiz

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The Power of Snapchat

Why the camera matters?

Why use Snap Ads?

Knowledge Check

Snap Audience 3 Topics | 1 Quiz

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Snap Audience Insights

The Snapchat Generation

Knowledge Check

Ad Formats in Snapchat 4 Topics | 1 Quiz

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Snapchat Ad Products

Targeting Capabilities

Knowledge Check

LINKEDIN

Introduction to LinkedIn

Why LinkedIn? 4 Topics | 1 Quiz

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0% Complete 0/4 Steps

Right Engagement

Right Environment

Knowledge Check

Ad Products Solution 3 Topics | 1 Quiz

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Knowledge Check

LinkedIn Audience 3 Topics | 1 Quiz

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Matched Audiences

Knowledge Check

THE ABC´S TO DIGITAL VIDEO

Introduction to Digital Video Ads

ABCs to Digital Video Ads 3 Topics | 1 Quiz

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Importance of Digital Video for Brand Communication

Digital Video Ad Formats

Knowledge Check

Digital Video Insights 3 Topics | 1 Quiz

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Digital Video KPIs

Knowledge Checks

Digital Video Campaigns 3 Topics | 1 Quiz

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Efficient Strategic Plan of a Video Ad

Recommendations

Knowledge Check

FINAL EXAM

Final Exam 1 Quiz

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Lesson Content

Knowledge Check

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